Generative Engine Optimization is the new trend in building your website’s audience. You’ll be aiming to get your website’s content shown in AI platforms like ChatGPT, Gemini, Copilot, and more.
GEO doesn’t require you to start from scratch. The foundational principles of traditional SEO still apply. You’re just optimizing for AI models instead of search algorithms alone. The same strategies that helped you rank on Google will still help you get shown in AI. Make sure you have clear, authoritative content, structured data, and topical authority.
In other words, GEO is evolution, not revolution. You already have most of the skills you need. It’s just time to adapt them to how people actually search (and how AI responds).